Huge Social Media Mistakes You Don’t Want to Make
You probably think it’s enough to be part of social media at all, but let me be the one to break it to you: there are some grievous errors you might be making with your social media marketing that will not only cost you followers, but hurt your brand long term.
All too often we blunder into it, and not only fail to produce any results we can point to, but can in many cases actually hurt our own brands by inadvertently making several easy to make mistakes. Let’s take a look at what these mistakes are, and ways to avoid them.
5 Killer mistakes to avoid in your social media marketing
- Not being visual – These days people are all about wanting to view, not read. So regardless of whether you have a video, cool image or unique infographic, rest assured that your visual content will be read more, engaged with more ,and ultimately be acted upon much more. Just sayin’â€¦
- Constantly selling – Put yourself in their shoes: do you like to have sales messages in your face all the time? No. Neither does your audience. Try to make your sales pitches no more than 20 percent of your content at most.
- Making negative comments disappear – This is a big no-no. If people detect that you are managing your social media in this fashion, they’ll not trust you in any way. It just looks like the complainer was right, and you’re attempting to hide it. Instead use this as an opportunity to show awesome customer service!
- Don’t buy likes and fans – While this appears on the surface to be an easy way to pump up the volume on your social media, in fact it will have the opposite effect. The social networks won’t like it, and any real fans or followers you have will see right through it.
- Don’t use LikeBait – LikeBait, as its name implies, is the act of bating people to like your post or page by crafting a controversial or otherwise titillating headline to get people to click or like. The problem is, there is usually not real or relevant content behind the headline. Facebook hates this too, and is changing their algorithm to exclude it.