Content Marketing Delivered
Why Content Marketing?
Content marketing is the biggest buzz word in digital marketing today. In fact many are proclaiming that it is the future of marketing. So if you have had any doubt, or possibly even entertained the thought that this is a passing phenomena, let’s put those ideas to rest now as content marketing is not going anywhere. Rather, content marketing is the first and foremost marketing that every single business needs followed by social media marketing and pay per click marketing. What makes content marketing so different from all other types of marketing is purely its mission or mandate.The ultimate goal of content marketing being to attract prospects to a designated website through the creation of unique, innovative and engaging content.It is about building relationships, a following, while providing value from the first point of contact.
and most importantly,recognizing the long term value of a dedicated follower. Once a level of trust is established the leads to sales conversions sky rocket.
3x More LeadsPer dollar Content Marketing produced 3 times more LEADS.(1).
Essentially, with a loyal follower you can pretty much sell anything. Wavering skepticism, mistrust, reluctance, and uncertainty are all annihilated. All of which are often seen with traditional marketing practices.
What is content marketing?
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
61%of people feel better about a company that delivers custom content and they are more likely to buy from that company.(3)
This includes creating and producing Digital Video, Blog Posts, Press Releases, Info Graphics, Pod Casts ,eBooks and email Newsletters with the goal of educating people so that they know, like, and trust you enough to do business with you.
The days of old are gone. At one point people were really excited about commercials, advertising, magazines that kept them up‐to‐date on the latest and greatest products, but not anymore.
90%of organizations are marketing with content.(2).
The one sided push of traditional marketing does not work. Instead people are reading more product reviews, comments left on websites, etc. to make a purchase decision. For this reason, case based story telling on a business websites is incredibly powerful.