Looking at What You Should and Shouldn’t Do When Using Facebook for Business

Facebook is an amazing platform for business, despite what you might have heard. Although many would have it remain the world’s largest kitten and baby photo repository, it has definite uses for business, and smart marketers are making very sizeable gains by using Facebook.

There are however, some ways to be smart about this. We’ve found several do’s and don’ts you want to keep front of mind when marketing on Facebook, lest you find yourself running afoul of the largest social media giant on the planet.

Let’s take a close look at a few of the things to do and not to do when using Facebook for business purposes.

Do…

  • Respond quickly – Don’t leave people hanging for days. Try to respond within an hour if at all possible.
  • Make shorter posts – Studies are showing that posts of less than 80 characters get 66% more engagement.
  • Grow your page naturally – The ideal way to grow your business page is by having great word of mouse. Asking your readers to share, perhaps running a Like campaign to a targeted group.
  • Be sure to ask questions – A surefire way to greater engagement.
  • Post interesting content – The best way to get your links shared is to put together killer content that people can’t wait to share.
  • Post often but not excessively – Once a week is too little, and more than ten times is probably too much. Test and find the sweet spot.
  • Use Facebook ads – Strategically using Facebook ads is a great way to reach followers and a potential new audience with content and offers.
  • Share – Be sure and share your best around all of your channels.
  • Engage with Fans – Responding and talking to your fans is a great way to build your brand.

Be sure not to…

  • Constantly sell – If all you do is pitch your audience, they will eventually leave.
  • Ignore people – Don’t answer people and you’ll never see them again.
  • Post lengthy tomes – Shorter work s better here. What you should do is tease your longer content and link out to it.
  • Buy likes – A fake audience is worse than no audience. We’ve all seen Facebook Pages with thousands of fans and zero interaction.
  • Post irrelevant content – Don’t treat this as your personal Facebook page: this is for your business so ensure that it stays relevant.