Check Out How to Create a Content Marketing Gameplan
The lifeblood of all businesses on the internet is content. It’s what your visitors come to see and browse, and without having fresh, innovative compelling content, your business really has nothing to say.
And it’s not simply words. It’s a lot of them, authoritative and engaging, original and unique that drive both search engine rankings and traffic. It’s also several other sources of content, particularly visual that gets the job done.
So how does one set about crafting all this wonderful content? The first thing to know is you can do this very simply when you create a content marketing plan and decide to follow it. Let’s have a look at several steps toward generating your own content marketing plan.
Developing a killer content marketing plan
Find your audience and provide them with what they want – All businesses have a unique audience all their own, and yours does as well. You’ll want to identify who they are by creating your own customer “avatar” and understanding what they need.
Choose your types of content – You aren’t restricted to only blog posts; you’ve got the whole content world at your feet these days. Never before has it been so easy to create so many different varieties of web content, such as videos, podcasts, unique imagery, infographics, webinars and more. Pick which forms work best for you and start creating.
Post new content regularly – If you post once per month, or even once per week, you might as well not do it at all. Statistics show that companies that create 15 blog posts each month average 1,200 new leads per month. And that’s just blog posts; not even counting all of those other types of content you’ll be producing.
Promote your content – Once you’ve managed to create this awesome new content, don’t make the fatal mistake of doing nothing about it. Get out there and tell the world about it, promoting it on your social media channels and any place else you can. There is simply too much competition to be heard on the Web otherwise.